Feature
Never lose track of a promise or a follow-up again
Mora reads both sides of your correspondence and keeps score: what you committed to, what clients are still waiting for, and who owes the next reply. The follow-ups that usually slip through the cracks become things you can actually see.
The problem
What gets lost today
The work that damages relationships isn't the work you forgot to do. It's the reply you meant to send, the thing you promised on a call and never followed up on, the client who went quiet while you assumed the ball was in their court.
None of that lives in a task manager, because you never wrote it down. It lives in the gap between messages, which is exactly where nothing is watching.
How Mora solves it
A better way to handle it
Mora reads your sent mail and catches the commitments you made. "You told Sarah you'd send the proposal by Friday, want that as a task?" It tracks what others owe you and clears it automatically when they reply. And when someone has gone quiet for a while, it offers a polite nudge, drafted in your voice.
Every client record shows the open asks and an owe-reply indicator, so you always know whether the next move is yours or theirs, and how long it's been sitting.
Step by step
How it works in practice
- 01
Promises get caught
Mora reads your sent mail and turns the commitments you made into proposed tasks, so "I'll send that Friday" doesn't evaporate.
- 02
Waiting-on tracks the other side
It tracks what people owe you and clears the item automatically the moment they reply.
- 03
You see who owes whom
Each client record shows open asks and an owe-reply indicator, with how long the ball has been in someone's court.
- 04
Quiet clients get a nudge
After a stretch of silence, Mora offers a polite, in-your-voice nudge you can review and send, or snooze the item until they reply.
What you get
Specific capabilities
- Promises: your sent-mail commitments become proposed tasks
- Waiting-on: tracks what others owe you, clears on reply
- Owe-reply indicator per client, with how long it's been
- Open-asks ledger, one tap to task
- Nudge drafts for people who've gone quiet
- Snooze a task until someone replies
- Deadline radar per client
- One-tap quiet-client check-in emails
In practice
A real example
On a Monday, Mora shows you three things: you promised a client a revised scope on Friday and haven't sent it, another client has owed you assets for nine days, and a prospect has gone quiet for two weeks. It offers a nudge draft for the prospect. You send it in one tap.
Who it helps
Relationship-driven businesses where follow-through is the product: consultants, agencies, and professional services that live or die on not dropping the ball.
You stay in control
It proposes, you decide
- Promises and nudges are proposals; you approve every send.
- Waiting-on clears automatically, but you can adjust it.
- Nudge drafts are written in your voice and editable.
- Everything links back to the email it came from.
Questions
About this feature
How does Mora know what I promised?
Does it nag my clients automatically?
What happens when a client finally replies?
Related features
- The CRM That Builds Itself
A client directory assembled from your email, with a brief and a next step for each account.
- Email-to-Task Automation
Requests and deadlines in email become tasks, tied back to the message and the client.
- Reply Drafting in Your Voice
Replies drafted from how you already write, ready to review. Nothing sends without you.
Built for
- Consultants
Keep every engagement's requests and deadlines out of a messy inbox.
- Marketing agencies
Turn a shared account inbox into tracked work per client.
- Service businesses
Catch the requests and dates that arrive by email before they slip.
See what your business looks like when the inbox organizes itself.
Connect Gmail, give Mora a few minutes with your recent mail, then open Clients and Tasks. Request access and we'll set you up.